I was skimming through a few of my mother’s old cotton sarees recently, pieces she’s picked up from different parts of the country over a span of almost 20 years.
I was excitedly gushing over how pretty and unique they were, and that was when it struck me that we hardly see girls/women our generation in these gorgeous traditional ensembles anymore.
We’ve been so strongly influenced by the Zara, Forever21, Mango, etc wave that’s hit our country, that we’ve almost lost our own ethnic style somewhere in that chaos.
I’m not a fashion extremist. I personally love these brands that I just mentioned. But I also love the gorgeous traditional styles we’ve had around us for centuries. So many colours, such vibrant gorgeous prints, and breathtaking jewellery!
I immediately feverishly started googling Indian fashion blogs to see if there were bloggers who’d made an attempt to incorporate any ethnic elements into the looks they blog about. Unfortunately, I found no one.
The Scarlet Window, was hence conceived out of an eager desire to revive our native styles, and fuse it with the new-age trends to created wearable, contemporary Indian looks.